About 25 years ago, most consumers and companies were primarily looking to solve baseline health-and-wellness conditions, or find new approaches to address them. These goals fell into one of two buckets: The first was health-condition management, with consumers looking for foods and beverages that would help them treat or prevent specific conditions. The second was weight management. At the time, consumers were in a reactive mode to their approaches to this issue.
How the times have changed. Today’s consumers are much more proactive—even progressive—in their approach to health-and-wellness. “Wellness” is now everyday life. We’ve witnessed a profound cultural shift from “health” to “quality of life,” and from reactive health to proactive wellness.