At an event in New York City yesterday, La Brea Bakery, North America’s No. 1 artisan bread brand, announced its new La Brea Bakery Reserve: a line of artisan breads made from single-origin heirloom grains. It’s the first nationally available farm-to-table artisan bread.
“La Brea Bakery Reserve captures the idea of Wheat with a Purpose,” says Jonathan Davis, senior vice president of culinary research and innovation, La Brea Bakery, Los Angeles. “The notion that wheat is more than a commodity; the very soul of the ingredient is entrenched in the land and the people that care for it. We’re privileged to be working with farmers growing the highest quality wheat in the world, and our team of prestigious bakers created this line in the hopes of revolutionizing the marketplace and positively impacting perceptions of eating bread for consumers. La Brea Bakery Reserve is a bread people can trust and get excited about bringing home to the table.”