When it comes to baked goods and snacks, consumers increasingly look for products in resealable, standup pouches and flexible packaging. It boosts ease-of-use for consumers, and helps improve the ability to keep foods fresh. As a result, bakers and snack producers are helping retailers meet this demand by investing in equipment capable of making packaging with popular closures, such as press-to-close zippers and sliders.
Bakeries and snack producers have been actively shifting from rigid to flexible packaging, especially to standup resealable pouches. “Pillow pouches are popular due to the low cost and production efficiency of this style,” says John White, marketing director, Zip-Pak, an ITW Co., Manteno, IL. “In fact, they are the leading package format for candy and snacks. Pre-zippered film is still growing in the snack food and private label markets.”