Retail-ready packaging (RRP) solutions range from large corrugated boxes with loose packages to smaller, notched paperboard holders for stand-up display of carded packages. Retailers benefit from RRP because it gives them shelf-ready inventory in seconds, cutting the time it takes to check in and stock shelves. Benefits to bakery/snack producers include maintaining market presence and account viability.
Both manufacturers and retailers want RRP (also known as shelf-ready packaging) that’s appealing to the consumer—an easy-to-open RRP solution with a clean, finished, machine-cut front display with strong branding. The retailer benefits by having an easier method of getting product on shelf. This includes lower overall labor cost, more-consistent appearance once the products are on-shelf and ease of stock rotation for freshness. All of these factors help reduce the potential for out-of-stock scenarios.