Millennials and Gen Z expert to speak at ABA 2017 convention
The American Bakers Association (ABA) announced bestselling author and Millennials expert Jason Dorsey will take the stage on March 27 during the Afternoon Business Session of the 2017 ABA Convention to expose new generational truths that directly impact baking industry leaders.
As the Co-Founder and Chief Strategy Officer of The Center for Generational Kinetics, Dorsey leads research on Millennials and Gen Z for companies around the world. In his provocative presentation, Dorsey will discuss this time of unprecedented generational challenges and change in which companies are finding themselves – with four generations in the workforce and five generations in the marketplace. Addressing the tremendous amount of misinformation around generational differences and how strategies that work for one generation can be a complete turn-off for others, Dorsey will share how this generational divide makes bakers’ jobs more important, yet more difficult than ever. His presentation, “Crossing the Generational Divide: Unlocking the Power of Generations to Grow Your Business” offers attendees surprising data, firsthand stories, and step-by-step actions to drive sales, communication, engagement, recruiting and more.