Company: Boulder Canyon Authentic Foods

Website: www.bouldercanyonfoods.com

Introduced: March 2017

Distribution: National

Suggested Retail Price: $3.49

Product Snapshot: Boulder Canyon Authentic Foods, a leading better-for-you snack brand, advances its line of kettle-cooked potato chips cooked in unique oils with the introduction of Rice Bran Oil Kettle Cooked Potato Chips. The chips are available in three different varieties, including Teriyaki Ginger, Roasted Jalapeno and Himalayan Pink Salt. They will be unveiled at the Natural Products Expo West show in Anaheim, Calif., and they’ll appear in grocery, natural food, club and mass merchandise retailers in April with a suggested retail price of $3.49.

Boulder Canyon Rice Bran Oil kettle-cooked chips are cooked in 100 percent pure rice bran oil, regarded for its exceptional balance of heart-friendly polyunsaturated fats and monounsaturated fats. The unique oil is extracted from the hard outer brown layer of rice after the tuff. It is notable for its high smoke point that allows for high-temperature cooking that results in an extra crisp chip with a mild oil flavor. 

Teriyaki Ginger pairs zesty ginger and tangy teriyaki flavors to create the perfect Asian-inspired flavor. The smoky heat of roasted jalapenos in the Roasted Jalapeno variety gives the taste buds savory heat, and Himalayan Pink Salt provides the perfect “less is more” approach to premium kettle chip snacking.

“We enjoy continuing to push the boundaries on what better-for-you oils we use,” said Steve Sklar, senior vice president and general manager for Boulder Canyon Authentic Foods. “Rice bran is celebrated among health-conscious consumers for its “good” fats, and from a cooking standpoint it has a remarkably high smoke point that allows for us to cook at higher temperatures. The result is a chip with an incredible snap to each bite, and the flavor is sublime. It’s quite possibly the best potato chip you’ll ever eat.”

The unique chips are cooked in small batch kettles to provide a more uniform heft and a heartier crunch, and the kettle-cooked approach provides as much as a 30 percent reduction in fat from traditional continuous-cooking methods.

Like all Boulder snacks, Teriyaki Ginger, Roasted Jalapeno, and Himalayan Pink Salt feature only natural ingredients and contain no trans fats and no cholesterol. In addition, they are gluten free and Kosher certified.

The Rice Bran Oil Kettle Cooked Potato joins Boulder’s existing line of potato chips kettle-cooked in better-for-you olive oil, coconut oil, avocado oil and sunflower oil.