Company: Rule Breaker Snacks
Introduced: January 2017
Suggested Retail Price: $3.49
Product Snapshot: Rule Breaker Snacks is revolutionizing the health food industry. Rule Breaker’s blondies and brownies are made with more than 40% whole chickpeas. This magic ingredient packs a heaping dose of fiber and protein without a bean-y taste. In addition, Rule Breaker products are gluten-free, vegan, free from the top 8 allergens (including nuts), and made from only non-GMO, clean ingredients. They are also Certified Kosher (OU).
Due to overwhelming interest from retailers, Rule Breaker Snacks is proud to announce that its brownies and blondies are now available at UNFI's Chesterfield, NH, York, PA and Greenwood, IN distribution centers—in addition to the Hudson Valley and Atlanta DCs.
Rule Breaker Snacks is also excited to announce new distribution through Garden Spot Foods. Garden Spot Foods serves a broad territory from Vermont to Virginia with an emphasis on non-GMO, gluten-free, and kosher offerings.
"We're thrilled to be able to reach more retailers and consumers with our expanded distribution," says Nancy Kalish, chief Rule Breaker (aka founder and CEO). "Wildfire Sales (our hired sales team) continues to do an excellent job opening key independent accounts up and down the eastern seaboard and now is starting to open accounts in the Midwest including Better Health, a 13-store chain in the Detroit, Michigan area."
To ensure success in new and existing accounts, Rule Breaker Snacks offers support through in-person or passive demos, merchandising, press outreach to local newspapers and publications, and extensive social media shout outs.