IDDBA 17, supported by the International Dairy Deli Bakery Association, will take place June 4–6 in Anaheim, CA. The show brings together industry leaders and innovators to all grow business pursuits. IDDBA attracts over 9,000 attendees and exhibitors and features over 1,900 booths. Attendees can gain valuable insights through presentations while buying and selling new products and services. This annual event targets serious buyers, merchandisers and executives who all share an appreciation and passions for food and our industry.

IDDBA will offer several notable highlights:

Expo: Seize the opportunity to grow and build relationships for buying and selling at the show with over 1,900 booths offering products, services and ideas that drive our industry. IDDBA prequalifies all attendees and targets key buyers, sellers and decision-makers in the supermarket dairy, deli and bakery industries.

Speakers: IDDBA’s top-rated speaker lineup offers insight into our business, the economy, consumer preferences and current trends. Speakers have ranged from past presidents, professional chefs, athletes, industry experts and comedians.

Show and Sell: This interactive marketplace of merchandising ideas, retailing concepts and new products offers education, tools and inspiration to attendees.

Cake Decorating Challenge: Watch contestants from Marketplace Food and Drug, Hy-Vee and Harps Food Stores as they decorate enough cakes to fill one multi-level, eight-foot bakery case; decorate a tiered wedding cake; and decorate custom-design cakes. The judges for the event will be Jim Caliendo, national product trainer, Rich Products Corp., and Dustin Humpherys, key account manager, Maplehurst Bakeries. Attendees can vote for the People’s Choice Award.

Professional Deli/Bakery Manager Leadership Forum: Join Harold Lloyd Presents and IDDBA for a professional and personal development opportunity for top deli and bakery managers to learn and grow while meeting other industry professionals. Learn best practices, seek problem solutions and learn about the latest trends.

A new feature at IDDBA 17 is Expert Neighborhood, an educational area where attendees can meet one-on-one with experts to discuss questions, industry challenges and business problems. This show feature will offer over 20 experts with different specialties, discussing:

  • People—engaging customers, engaging employees, engaging millennials
  • Products—food waste, innovation, product profitability
  • Regulations—Food Safety Modernization Act, menu calorie labeling, product labels

IDDBA will offer several opportunities to hear from top-level industry speakers, including:

  • Jewel Hunt, group vice president, bakery, Albertsons and IDDBA chairman
  • Doug Rauch, former CEO of Trader Joe’s
  • Giada De Laurentiis, celebrity chef
  • Jim Donald, former CEO of Starbucks
  • Harold Lloyd from Harold Lloyd Presents

The expo floor will includes locations for multiple features, including Show and Sell, Cake Decorating Challenge, New Product Showcase and Expert Neighborhood.

For complete details and to register, visit