Value-added packaging formats like retail-ready or shelf-ready packaging make it easy for retailers to quickly shelve products. It also builds an additional layer of branding to help snack producers and bakery companies deliver a strong message to shoppers.

In its various new formats, value-added secondary packaging builds value into the product from both the retailer’s and producer’s perspective. From the retailer’s perspective, there is less handling in the store, which simplifies stocking and replenishment. From the producer’s perspective, colorful printing supports brand identity, better on-shelf access to the product, less damage and fewer out-of-stock situations.