Company: Day-Lee Pride

Website: www.dayleepride.com

Introduced: August 2017

Distribution: National

Suggested Retail Price: $6.99

Product Snapshot: Day-Lee Pride, international leader in authentic frozen gyoza (also known as potstickers) and one of the original U.S. gyoza brands, is bringing a new line of Umami Gyoza Dumplings into the fold. Umami is a highly valued and sought after flavor in Asian cooking that’s delivered through the breakdown of protein in umami ingredients, which release glutamates to generate the enticing, savory flavor. The new Umami Gyoza Dumplings tantalize savory taste buds in three varieties: Chicken & Leek, Chicken & Shiitake and Pork & Leek.

A better value than take-out, these fully cooked, heat-and-serve Umami Gyoza Dumplings can be paired with soy sauce and other sweet or savory dipping sauces for a pre-dinner appetizer or daytime snack, and tossed into a soup or served as a side for lunch or dinner enjoyment. Made with only high quality Asian style cut chicken leg meat and premium pork with no preservatives or added MSG, the three umami gyoza varieties contain different blends of rich, umami ingredients like Kombu (edible kelp), Nira (Chinese Leek), soy sauce, garlic and shiitake mushrooms.

“Umami has grown in demand as consumer buzz for savory flavor profiles has increased,” said Craig Jaunzemis, director of marketing at Day-Lee Pride. “Umami, which literally translates as ‘deeply pleasurable savory taste,’ is the fifth taste, alongside sweet, sour, bitter and salty, and is a very popular flavor profile in Asian cuisine. It’s been an internal labor of love for years to introduce gyoza full of rich umami flavor to our consumers’ tables in a versatile and convenient way.”

Joining the brand’s existing varieties of gyoza—Chicken, Sriracha Chicken, Beef, Pork, Shrimp and Vegetable—and its Karaage Chicken entrée, this new line of Umami Gyoza Dumplings brings restaurant-quality taste to the dinner table in minutes. Easy to prepare through pan-frying, deep-frying, microwaving, steaming or adding into soups, each 21-oz. bag of Umami Gyoza Dumplings contains four servings of gyoza at only 330 calories each, and packs 10 grams of protein per serving. Like most Day-Lee Pride products, this new appetizer and meal staple is free of preservatives, trans fats and artificial colors with no added MSG.† Fully cooked and ready to eat in 5 minutes or less, Umami Gyoza Dumplings are available in the following varieties:

• Chicken & Leek – These zesty dumplings pair the lightness of chicken with a hint of onion highlighted in the leek
• Chicken & Shiitake – These dumplings are infused with delicious shiitake mushrooms for an earthy appetizer and satisfying bite
• Pork & Leek – Pair the subtle flavor of onion with rich pork flavor for the ultimate hearty snack

Consumers can find their favorite Day-Lee Pride foods at national and local retailers across the United States, including Mitsuwa Market, Marukai, Tokyo Central, Nijiya Market, 99 Ranch Market, H-Mart and other Asian grocery stores. Day-Lee Pride is owned by parent company Day Lee Foods, Inc., one of the leading U.S. producers of high-quality meat products for the restaurant and service industry.