Company: Absolutely Gluten Free
Introduced: December 2017
Suggested Retail Price: $2.49-$2.99 per box
Product Snapshot: Absolutely Gluten Free is taking on the energy bar category with the launch of TahiniBAR, a grab-and-go sesame seed snack that weighs in at only 100 calories. All varieties are certified OU Kosher and dairy-free.
- Demand for authentic Mediterranean food, particularly seed-based spreads like hummus and tahini, is on the rise in the United States, with even more growth in the forecast.
- The market for healthy portable snacks has seen dynamic growth; bars are more widely available and consumed on a more casual basis than ever before.
- The gluten-free movement continues to gain traction as shoppers become more mindful of diets that support health and wellness. In fact, more than 30% of Generation Z and Millennials say they are willing to pay a premium for gluten-free products.
- Finally, consumers are expecting intriguing new textures and flavors, and they want to indulge in ingredients like fruits, nuts, and chocolate.
Sesame seeds are truly one of the most ancient foods on earth. In fact, sesame plants are the oldest known plant species to be grown primarily for their seeds (pods) and oils rather than for their leaves, fruit or vegetables.
Sesame seeds are an excellent source of copper, manganese, magnesium, calcium, phosphorus, iron, zinc, molybdenum, and selenium. These translate into a variety of health benefits including cholesterol-lowering phytosterols, heart health, improved blood pressure, hormone balance, as well as cancer fighting and fat burning properties. Sesame also helps boost nutrient absorption and energy levels, too.
TahiniBAR satisfies all of these demands in a new format. Like tahini and its decadent dessert cousin, halvah, the energy bars are made from all-natural roasted sesame seeds. Sesame seeds help boost energy levels and are a good source of vitamins, minerals, protein, fiber, Calcium, Iron, Zinc and potassium. Much lower in calories than many other bars, this 100 percent gluten-free treat is available in three varieties—Cocoa Nibs, Pistachio, and Vanilla—and sold in packs of 7 bars (4.4 oz.). The MSRP is $2.49 - $2.99 per box of 7 bars.