Company: Rip Van Wafels

Introduced: January 2018

Distribution: National

Suggested Retail Price: $17.99 (box of 12) and $55.99 (box of 48)

Product Snapshot: Rip Van Wafels has released two new flavor innovations, Strawberry and Vanilla.

The two new flavors take fans’ snack experiences to the next level – Strawberry, a sweet and refreshing taste that makes for a perfect grab-and-go breakfast or midday snack, and Vanilla, with its classic versatility, can be paired with other snacks like yogurt, fruit, and ice cream, or enjoyed on its own! The new flavors, along with its eye-catching and sophisticated design, provide an ever-so-sleek snack experience that hits all the targets – healthy, convenient, and inspirational. Rip Van Wafels has become 2018’s must-have, on-the-go treat for work and play.

Rip Van Wafels are sold online, at Starbucks coffee shops nationwide, and at other retailers at the suggested price of $17.99 per box of 12 pieces and $55.99 per box of 48 pieces. For more information, visit