Determined to disrupt the snack experience for the mindful and ambitious, Rip Van has taken its beloved Rip Van Wafels, a modern take on the cookie and a healthier take on the Dutch stroopwafel, into flight with American Airlines.
“Rip Van is taking 2018 head on. It's part of our company DNA to always continue evolving for the better. Meeting the needs, and wants of our community who are looking for more out of their snack experiences, healthier, tastier, better designed,” says Rip Pruisken, cofounder of Rip Van. He continues, “This year’s direction? Up… 30,000 feet, to be exact.”
American Airlines has partnered with several brands in an effort to heighten passengers’ in-flight experiences with premium lifestyle offerings, including its snack portfolio. Rip Van Wafels were selected exclusively out of 1,200 other contenders to be the better-for-you sweet cookie to grace the taste buds of first-class passengers. Already accessible on shelves at Starbucks across the U.S. and Canada, Rip Van will now take over the skies.
“Partnering with American Airlines elevates our mission to create better living – especially when it comes to eating conveniently (as you do while in-flight) without compromise. We want to create products that push the boundaries of nutrition and design all while delivering our signature, satisfying taste to American Airlines’ top customers,” says Pruisken.