Leading innovation expert to share strategies for refreshing baking with ABA Convention attendees
The American Bakers Association (ABA) has announced its esteemed Afternoon Business Session Speaker at the 2018 Convention in Scottsdale, Ariz. this April – former global marketing officer (GMO) of multinational Procter & Gamble (P&G) and leading innovation expert Jim Stengel. Stengel will draw on his extensive expertise in business innovation to plant ideas for reinvigorating the baking category.
On April 16, Stengel, author of Unleashing the Innovators: How Mature Companies Find New Life with Startups and Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, will impart his knowledge from working with numerous Fortune 500 brands who have partnered with startups to adjust and adapt in today’s marketplace. Recognizing the “need for speed” in a complex and dynamic world, Stengel will deliver ways for legacy companies to embrace innovation, freshness and strategic risk-taking to strengthen relationships with customers.