Company: Lenny & Larry's

Introduced: April 2018

Distribution: National

Suggested Retail Price: $1.29 (2 oz.), $2.29 (4 oz.)

Product Snapshot: Is it time to spring clean your diet? Luckily Lenny & Larry's, the creators of the original protein cookie, have baked up some new flavors that are sure to delight the senses while giving your body the fuel it needs. Lenny & Larry’s highly-anticipated Choc-o-Mint flavor will be available seasonally to start, while newly-launched Peanut Butter Chocolate Chip Complete Cookies are here to make your mouth water all year long.

Choc-o-Mint is the perfect marriage of flavors with a rich, chocolatey cookie base and delightful mint chips that melt in your mouth with every bite. It’s got everything you could want in a cookie—sweet indulgence balanced by the refreshing flavor of mint. Looking for the perfect balance of savory and sweet?  Lenny & Larry’s has you covered with their newest year-round flavor, Peanut Butter Chocolate Chip.  Made with roasted peanuts, all-natural peanut butter, and the most chocolatey of chocolate chips, your taste buds will dance between the salty and sweet. Containing an impressive 16 grams of plant-based proteins and 10 grams of fiber in each freshly baked 4 ounce cookie, Complete Cookies make for the ideal snack when your cravings demand a sweet treat on-the-go.

“There is a certain element of nostalgia associated with a cookie. As a brand that places a major emphasis on fun, we aim to create delicious products that give our consumers that ear-to-ear smile that they got as kids whenever Mom baked a fresh batch of cookies,” says Lenny & Larry’s CEO Apu Mody. “As the market leaders who pioneered the protein cookie category, we have our formula down. Like your standard protein bar, these cookies will keep you full and satiated; unlike your standard protein bar, our Complete Cookies taste downright delicious.”

As with all products in the Complete Cookie range, these new flavors are fresh-baked, not artificially sweetened with yucky sugar alcohols, and made without GMO ingredients, soy, or dairy to appease a wide array of dietary needs. Seasonally available Choc-o-Mint Complete Cookies will be available exclusively in the original 4 oz. size, while Peanut Butter Chocolate Chip Complete Cookies will be available year-round in both original 4 oz. and single serving 2 oz. sizes. Both flavors can be found initially online and at Vitamin Shoppe and GNC nationwide. SRP for The Complete Cookie in the original 4oz. size is $2.29 while their new 2oz. size is $1.29. For more information, visit