Company: Lenny & Larry's

Introduced: June 2018

Distribution: National

Suggested Retail Price: $2.29

Product Snapshot: Lenny & Larry's, the originators of the protein cookie, have put their own spin on one of America’s beloved desserts— Apple Pie.  Available for a limited time from now until September, this freshly-baked delight will allow pie lovers to indulge their cravings in the convenience of a great tasting and healthy cookie.

Lenny & Larry’s Apple Pie captures the nostalgia of homemade pie sans the prep and fork for a quick and easy snack consumers will fall in love with after one bite. Packed with 16 grams of plant-based protein and 10 grams of fiber in each 4 ounce cookie, Lenny & Larry’s fans can now enjoy their favorite sweet treat like never before while fueling up on-the-go.

“Creating innovative ways to take classic desserts and turn them into delicious nutritious cookies is one of the many things we love to do here at Lenny & Larry’s,” says Lenny & Larry’s CEO Apu Mody.  “We love to delight our fans and are thrilled to launch our Apple Pie flavor that surprises the senses with the taste of summer in a cookie.”

Like all products in the Complete Cookie line, Apple Pie is fresh-baked, contains no artificial sweeteners or sugar alcohols, and is made without GMO ingredients, soy, or dairy to appeal to a wide array of dietary needs. Apple Pie Complete Cookies will be available exclusively in the original 4 oz. size and can be found initially online and at Vitamin Shoppe and GNC nationwide. SRP for The Complete Cookie in the original 4oz. size is $2.29.