Company: Afinia Label

Technology Snapshot: Afinia Label, a manufacturer and distributor of industrial color label printing and finishing equipment, is announcing the release of the L701 Industrial Color Label Printer. The L701 is the newest addition to Afinia’s family of products. The L701 offers the speed and performance of Memjet in a new, smaller and more affordable configuration geared toward installations requiring multiple printers across several production lines or locations.

This powerful, full-color printer can print directly to inkjet-printable, die-cut labels and tag stock. The L701 supports printing roll-to-roll, roll-to-cut—with the option of printing and presenting the label—and can accept fanfold stock for applications where space is at a premium. The L701’s five (CMYKK) 150ml capacity ink cartridges offer convenience and economy over smaller systems on the market, and can produce labels in full-color, with photo-quality, at print speeds up to 40 feet (~12 meters) per minute.

The L701 has a lower price point, making it a more affordable option where multiple printers are required, and has the smallest footprint available of any production class color label printer currently available.

“With the addition of the L701, Afinia offers the most comprehensive line of color label printers available today,” said Mike Atkins, national sales manager for Afinia Label. “The L701 has incredible print quality and speed, and it fits a perfect price point between the low volume, economy priced color label printers, and the high volume, production-level printers on the market. This combination of speed and economy will enable manufactures across many industries to implement full color label printing across multiple production lines.”

Nathan Daniel, EMEA sales manager for Afinia Label, is excited about how the L701’s purchase price will open the door to a new group of users.

“The low price point of the L701 allows those who, in the past, may not have been able to stretch their budgets to a higher yield printer, to take advantage of the many benefits gained by this print technology.”

The L701 is currently available through Afinia Label’s worldwide network of dealers. “We believe the L701 at this price point and size will enable companies to move away from buying printed labels. This will allow purchasers and packaging engineers the flexibility to more efficiently manage their label inventory without sacrificing the look of their brand,” said Atkins.