According to new research on snacking motivations from Mintel, consumers are most likely to enjoy popcorn while watching TV or a movie at home (62 percent). But convenience is the name of the game. Mintel notes that popcorn’s versatility as a sweet or salty, ready-to-eat or poppable snack means it’s versatile enough for any time consumers want to treat themselves (37 percent) or want something healthy (19 percent).