Company: Oberto Snacks


Introduced: July 2018

Distribution: National

Suggested Retail Price: $12.99

Product Snapshot: Oberto Snacks’ Cattleman’s Cut Brand, one of the fastest-growing brands in the booming beef jerky category, is introducing the new 9-ounce Texas Style Flank Steak Beef Jerky later this month – marking the first ever flank steak jerky. To create this brand-new product line, Oberto marinates long strips of flank steak for 48 hours before slow-cooking them to create a unique, extra-tender spin on beef jerky.

“We’ve seen a remarkable response from customers about this new product,” said Oberto Snacks president and CEO Tom Hernquist. “The delicious taste and very tender texture of our new flank steak product are unlike anything else in our category.  It’s a perfect fit for our loyal consumers who want great tasting, high quality beef jerky at an excellent value.”

Flank steak is one of the most popular cuts of meat. Through Oberto’s research for this new Cattleman’s Cut product, the company found a strong desire that consumers have for a jerky product made from this cut of beef. In fact, according to Oberto’s research, nearly two-thirds of consumers surveyed said that they would definitely buy a flank steak jerky.