Company: Oberto Beef Jerky
Introduced: February 2018
Suggested Retail Price: $14.99
Product Snapshot: Oberto Beef Jerky will now offer its three signature jerky flavors, Original, Teriyaki and Peppered in an authentic style 9-ounce clear bag. The jerky category has seen massive growth in packages where consumers can see the product clearly and get a strong value with a larger size. Now the jerky category will have an all-natural, high quality option in this authentic style format.
“We are always striving to create the most innovative and best-tasting meat snacks for our loyal customers. We saw a white space for an all-natural, higher quality jerky in the larger, clear bag authentic style segment and decided to create this product to fill that space,” said Oberto president and CEO Tom Hernquist. “Consumers want to know what they are buying, and we have made it easier for them with simple, natural ingredients and a transparent package.
This launch strengthens the brand’s laser focus on differentiating itself in the booming meat snacks category which has exploded to more than $3 billion dollars in annual revenue (Source: Nielsen ScanTrak). Late last year, Oberto also introduced the category’s first-ever Pepperoni Jerky and a new line of snack sticks that deliver category-leading taste with no artificial ingredients.