Company: Red Truck Beef Jerky
Introduced: February 2018
Suggested Retail Price: $6.99
Product Snapshot: Gourmet Beef Jerky company, Red Truck, is launching two new McCormick Grill Mates: Beef Jerky and a Steak Bite.Each protein-rich product is seasoned with the bold flavor of McCormick Grill Mates Seasonings and is ready to enjoy right out the bag. This is sure to take your snacking to the next level.
Red Truck Beef Jerky products are available in the following flavor varieties at select grocery, convenience, and variety stores across the U.S. All flavors boast a full 3 ounce, 7"x 9" peg-ready bag, with eye-catching graphics.
- McCormick Grill Mates Brown Sugar Bourbon Beef Jerky - an enticing blend of sweet brown sugar, bourbon, red bell pepper and spices
- McCormick Grill Mates Smokehouse Maple Beef Jerky - a sweet, smoky blend of coarsely ground spices with a hint of maple
- McCormick Grill Mates Montreal Steak Bite - a robust blend of pepper, garlic and spices for a bold, unique flavor
"The McCormick Grill Mates brand with its loyal fan base and bold flavor is a perfect fit with our high-quality Beef Jerky and Steak Bites," said Richard Cresswell, president of Red Truck. "The feedback has been overwhelmingly positive.”
“Grill Mates is excited to team with Red Truck to offer beef jerky products that provide that 'just grilled' taste in every bite. These three flavor varieties were selected for the launch as they represent the favorite, distinct tastes available in the Grill Mates line, said Jeff Knabe, senior marketing manager for McCormick Grill Mates.