Company: WaffleWaffle


Introduced: October 2018

Distribution: National

Suggested Retail Price: $4.98

Product Snapshot: WaffleWaffle, maker of indulgently beloved on-the-go waffles, has announced the launch of its newest freezer aisle brand, Happi Foodi. While consumers are used to seeing WaffleWaffle’s frozen waffles in the frozen aisle, the company is expanding into frozen multi-serve meals, taking on familiar dishes while raising the bar with new and exciting flavor combinations.

With the goal of creating restaurant-quality flavors with real ingredients that customers can taste and see, Happi Foodi is dedicated to creating a sharable experience for foodies to enjoy in the comfort of their own home.

  • Cuban Egg Roll: Pulled pork, ham, swiss cheese and dill pickles
  • Buffalo Chicken Avocado Egg Roll: Buffalo style chicken, avocado, red and green peppers, red onions, cheddar cheese, mozzarella cheese, cotija cheese, jalapenos, green onions, cilantro and garlic
  • Mozzarella & Jalapeno Arepas: White corn arepas with mozzarella cheese and roasted jalapeno peppers

“We believe that everyone has a little foodie in them and we want to celebrate that. We also believe that incredible taste and food experiences shouldn’t be reserved just for fine dining or a night out,” said Samuel Rockwell, co-founder and CEO of WaffleWaffle. “We want to give our customers a unique experience packed with better taste and convenience for their busy lives—all from their freezer.”

Each appetizer has an SRP of $4.98. All appetizers and frozen meals have suggested cook options, from stovetop and oven, to microwave.

Happi Foodi is available in every Walmart nationwide and select stores across the United States. To learn more about Happi Foodi, visit or follow on social media at @happifoodi on Facebook, Instagram, and Twitter.