Company: Earnest Eats


Introduced: February 2019

Distribution: National

Suggested Retail Price: $3.99 per pastry

Product Snapshot: At Expo West this year, Earnest Eats will be launching the first high-performance toaster pastries, the Protein + Probiotic Toasty. Each is packed with 9-10 grams of non-GMO, grass-fed collagen protein, the power of one billion colony forming units (CFUs) of live probiotics and a creamy almond butter filling. Available in three varieties: Pop, Lock & Chocolate, Tap That Maple and Strawberry Vanilla Thrilla.

Each Protein + Probiotic Toasty is filled with rich, powerful almond butter that delivers three times the protein, ten times the digestive health and less than half the sugar than other toaster pastries. In addition to enhancing the category with healthy fats, the Pro Toasty is cleanly crafted without high fructose corn syrup, artificial preservatives or coloring.