Company: BOBO's

Introduced: May 2018

Distribution: National

Suggested Retail Price: $2.49

Product Snapshot: BOBO’s, the baked-from-the-heart oat bar brand, is thrilled to announce the launch of the TOAST’R, a nourishing and delectable toaster pastry that makes it easy to start your day off right. Now the whole family can experience the classic childhood favorite in a grown up, whole grain, and fresh-baked toaster pastry! With a perfectly baked oat crust filled with jams and nut butter, the BOBO’S TOAST’R provides a long-lasting and savory nutritional breakfast that’s ready in minutes - saving the time and hassle of making a homemade breakfast.

Staying true to BOBO’s origins, the TOAST’R has an oat base full of whole grain goodness while remaining gluten free, vegan, and non-GMO. With the rise in consumer demand for healthier breakfast alternatives coupled with grab-and-go convenience, BOBO’S TOAST’R offers a disruption for the breakfast category.

“You can hear consumers asking for more out of their breakfast with the popularity of toast, but as a culture we are all busier and more rushed than ever before. This makes the options for a wholesome and convenient breakfast for the whole family harder and harder to find,” says BOBO’s founder and president, Beryl Stafford. “We took what we do best in baking delicious oat bars and made a whole grain oat and ancient grain crust then jam-packed it full of tasty rich fruit and nut butter fillings. Not only does our TOAST’R make you rethink what a toaster pastry could and should be, but it delivers a truly enjoyable breakfast delight whether it’s hot out of the toaster or on the run.”

BOBO’s TOAST’R will launch nationally starting at Whole Foods Market in May 2018.  Each 2.5oz TOAST’R will retail at $2.49 and will come in four delicious flavors, including Blueberry Lemon Poppyseed, Strawberry Jam, Chocolate Almond Butter, and Chocolate Peanut Butter. To learn more about BOBO’s, visit