Bakery snacks saw a relatively flat year per IRI, Chicago, with 0.16 percent growth to $3.4 billion. Grupo Bimbo far outperformed the category average, though, with growth of 14.48 percent to $249.4 million.
The pastry and doughnuts category, encompassing pastries, Danishes, coffee cakes, doughnuts and muffins, likewise was flat, up only 0.91 percent to $5.1 billion. The muffins segment saw the most growth, up 8.50 percent to $1.2 billion. Private label leads muffins, with growth of 14.22 percent to $402.3 million. Grupo Bimbo also saw healthy growth in muffins, up 15.44 percent to $394.6 million,