How to infuse healthier ingredients like whole grains and protein while maintaining the taste and texture that breakfast consumers want is a driving force in the frozen breakfast products market, consisting of core morning toaster options like pancakes, waffles and French toast.
“Five, 10 years ago, looking at the ingredient listings of frozen waffles or frozen pancakes wasn’t a top priority for anybody,” says Keith Seiz, ingredient marketing representative, National Honey Board, Longmont, CO. “You bought it, you put it in your toaster oven, you made the product, and it tasted good. Mirroring what’s going on everywhere else in food and beverage, that’s changing. People are wanting to know what’s in their product.”