Company: ZENB

Introduced: June 2019

Distribution: National

Suggested Retail Price: $2.99

Product Snapshot: ZENB, a plant-based company creating wholesome and organic foods, has announced the launch of its lifestyle brand and the debut of its first product to market, ZENB Veggie Sticks. ZENB earned its name from the Japanese word “zenbu,” meaning “whole.” Staying true to its name, the company utilizes whole vegetables in its products including the parts that often get thrown away. Most of all, ZENB is cultivating a lifestyle brand for consumers to rethink the approach to plant-based food and the environment.

Fiber is an important daily nutrient that often gets missed by discarding the seeds, peels and stems of vegetables. However, ZENB Veggie Sticks help boost fiber intake by utilizing corn with the cob, beets with the peel, and red bell peppers with the stem and seeds. In addition to vegetables, ZENB uses organic ingredients that honor and celebrate the simple flavor of the vegetable.

“We are committed to reclaiming the real flavor of food and creating sustainably sourced products,” says Christiane Paul, CMO of ZENB, US. “The ZENB Veggie Sticks are just the beginning of the brand’s line of products to come, all promising to foster a lifestyle dedicated to wholesome nutrition and delicious plant-based products.

Along with the nutritional benefits of using the discarded vegetable parts, ZENB is taking a step in the right direction to simplify food waste by educating consumers on the importance of using as much of the vegetable as possible. Preserving parts that are typically thrown away not only positively impacts nutrition but directly contributes to avoiding unnecessary food waste.

ZENB Veggie Sticks are available direct-to-consumer in corn, beet, and red bell pepper flavors. Single sale and regular subscription boxes are now available at, starting at $17.99 for a box of six. ZENB also offers a free trial pack (plus $4.99 shipping & handling and applicable tax) that allows veggie-hungry shoppers to sample all three flavors.