Company: Bimbo Bakeries USA


Introduced: June 2019

Distribution: National

Suggested Retail Price: $2.49

Product Snapshot: Arnold, Brownberry and Oroweat Bread, bakers of nutritious premium breads, have announced the launch of its newest line of breads – Simply Small. With only 10 slices per bag, Simply Small fights food waste by meeting the needs of single-person households by providing them with just the bread they need.

According to the United States Census Bureau, 28 percent of US households are single-person households – the fastest growing household size in the US. While this is a huge segment, the current bread aisle is saturated with larger loaf options meant for bigger families. This leads to single-person households not purchasing bread or purchasing bread they can’t finish, resulting in stale leftovers. The alternative is to buy the bread and freeze it, but that sacrifices the quality.  With food waste being the main reason why consumers do not buy bread, Simply Small’s 10-slice package is the perfect solution for those concerned with feeding just themselves.

Baked with premium ingredients, Arnold, Brownberry and Oroweat Simply Small is available in Honey Oat and White with Whole Milk varieties. Both varieties have No Added Nonsense: No Artificial Preservatives, Colors or Flavors as well as No High Fructose Corn Syrup and 0g Trans Fat. Simply Small is currently available at select retailers on the east and west coasts with plans to expand to more regions in the future.

“As one of the largest bread brands in the country, we feel a responsibility to meet our consumers’ needs, regardless of life stage or household size. We are very excited to finally be able to cater towards the growing single-person household demographic,” said Diana Kattan, associate brand manager of Arnold, Brownberry and Oroweat Bread. “We’re hopeful that our new Simply Small product line not only brings consumers back to the bread aisle, but helps to alleviate some of the waste in today’s food industry.”

Arnold, Brownberry and Oroweat Simply Small is now available at major retailers on the east and west costs for a suggested average retail price $2.49. Arnold, Brownberry and Oroweat sells premium bread selections in the U.S., including Whole Grains, Country and Organic sliced breads and Sandwich Thins Rolls.