Nestlé launches YES! snack bars in recyclable paper wrapper
Nestlé has announced the launch of its YES! snack bars in a new recyclable paper wrapper. This is the the first time a confectionery bar has been packaged in paper using a high-speed flow wrap technology.
This launch has unlocked the potential for recyclable paper packaging to be widely used in the confectionery industry. Up until now, high-speed production of shelf-stable snacks was only achieved using plastic films and laminates. Now paper can be used at large scale while guaranteeing product quality and freshness over the entire shelf life.