Company: Lorissa's Kitchen
Introduced: December 2019
Product Snapshot: Lorissa’s Kitchen, the brand founded by a busy mom, for busy moms, announced a merging of two of the category’s strongest trends: nutrition bars made with wholesome ingredients and meat protein bars. New! Lorissa’s Kitchen Whole-Made Medley Bars are made with the perfect blend of simple ingredients like dried fruit, nuts & seeds, egg whites and 100 percent grass-fed beef or all-natural chicken. Using familiar flavors with a twist, the bars come in six delicious varieties: Blueberry Fusion, Pineapple Teriyaki, Apple Cinnamon, Cranberry Orange, Chipotle Apricot and Sweet Barbecue.
“Lorissa’s Kitchen is the meat snacks brand reaching new consumers, specifically moms, and we have made the commitment to designing our entire innovation pipeline around better meeting her & her family’s needs,” said Tracy Fleischhacker Quigley, director of marketing at Lorissa’s Kitchen. “With the top performing specialty/gourmet SKUs in steak strips and sticks, we’ve proven this brand can bring new female consumers to the category and we’re excited about the opportunity to bring incremental growth to the bar category.”
While the bar category is growing, consumer needs have migrated beyond the desire for just a convenient snacking form in search of high satiety bars with clean ingredients and added nutritional benefits which explains why 14 of the top 25 brands are declining. With 10g of protein, and certified gluten free, dairy free, and made with no high-fructose syrup or preservatives, New Lorissa’s Kitchen Whole-Made Medley Bars fill a white space in the category by delivering wholesome nutritional benefits using familiar ingredients – dried fruit, nuts & seeds, egg whites, and premium meat protein - with the great taste consumers expect from Lorissa’s Kitchen.
Sold individually and in four-count multi-packs, Lorissa’s Kitchen Whole-Made Medley Bars will be available for retail shipment in December 2019.
Source: Lorissa’s Kitchen