It comes as no surprise that consumers have become more environmentally and sustainably conscious in recent years. But understanding the depth and breadth of these sustainable drivers is key to leveraging consumer convictions to increase brand trial and loyalty.
It is becoming increasingly important to demonstrate meaningful sustainability initiatives and offer product transparency to engage consumers. Shoppers look to companies and brands for meaningful environmental commitment that reflects their own personal values. Product packaging and waste in the environment are now forefront in many consumers’ minds, and how manufacturers respond to these concerns can affect the bottom line.