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NMI is a strategic consulting, market research, and business development firm specializing in the health, wellness and sustainability marketplace. For more information on NMI’s services or proprietary research tools, contact Steve French at steve.french@NMIsolutions.com or visit www.NMIsolutions.com.
Millennials, over 80 million strong, are the largest generation of young people in history. Like every generation that came before, millennials come with their own set of characteristics that make them unique.
Many sustainability experts and consumers alike agree that we cannot sustain a society in which we continually make purchases and throw things away. This includes consumables that we use on a daily basis.
When NMI began conducting research on the eco-marketplace in 2002, sustainability was novel enough that it was only relevant to approximately 20 percent of the population.
