Back to Nature, established in 1960, announced a major brand relaunch by moving to plant based snacking. Other than real honey, in its plant-based snacks, Back to Nature avoids any ingredients sourced from animals. Instead, Back to Nature's line of plant based snacks feature high quality ingredients like seeds, nuts, whole grains and wheat flour as the base of its delicious products.
Back to Nature rebranded packaging
In celebration of Back to Nature's 60th anniversary, the relaunch includes a top-to-bottom redesign of the brand's logo and packaging for all products as well as its website and communications while introducing on-trend snacking innovation. Since its origins, Back to Nature has always focused on creating delicious and flavorful recipes inspired by nature and now, in 2020, Back to Nature is expanding its efforts to include all of its crackers, cookies, nuts and trail mixes, and granola in this plant based initiative.
"The demand for better-for-you snacks has never been greater, and to keep up with consumer eating trends, we're excited to announce that the Back to Nature brand's entire snack assortment will be plant based," said Jordan Greenberg, executive vice president & chief commercial officer of B&G Foods. "Nature is more than just a word in our brand's name - it's a core pillar of our business and a true passion of our team. For that reason, we're proud to go beyond just packaging, and will continue to partner with The Nature Conservancy on its Plant a Billion Trees program, and we'll be planting nearly 130,000 trees in 2020."
Newly redesigned packaging that features the Back to Nature plant based logo has already begun hitting store shelves. New Back to Nature plant based product launches will follow throughout the year, such as Whole Lotta Love Hemp Seed Crackers, Cheddalicious Cheese Flavored Crackers, and Roasted Garlic and Basil Crackers and Whole Lotta Seeds Crackers both made with pea protein.
For more information on Back to Nature, including new product launches, please visit www.backtonaturefoods.com.