Company: General Mills Convenience

Introduced: July 2020

Distribution: National

Suggested Retail Price: $2.29

Product Snapshot: Introducing Nature Valley PACKED Sustained Energy Bar from General Mills Convenience, a new bar packed with creamy nut butter, crunchy nuts and seeds and chewy dried fruit. The multi-texture bars give convenience store retailers an exciting option for consumers looking for a substantial snack made from real-food ingredients.

Available in two varieties (Peanut Butter & Cranberry and Almond Butter & Blueberry), Nature Valley PACKED Bars are the latest addition to a suite of bars that General Mills offers to help retailers appeal to consumers’ diverse needs and preferences.