Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
Bakery ProductsNew Snack and Bakery ProductsBars

Family launches Zeek Bar, the 'Picky Eater Protein Bar,' to better fuel kids

Family launches Zeek Bar, the Picky Eater Protein Bar, to better fuel kids
Family launches Zeek Bar, the Picky Eater Protein Bar, to better fuel kids
Family launches Zeek Bar, the Picky Eater Protein Bar, to better fuel kids
Family launches Zeek Bar, the Picky Eater Protein Bar, to better fuel kids
July 29, 2020

Company: Zeek Bars

Website: www.zeekbar.com

Introduced: February 2019

Distribution: National

Suggested Retail Price: $8.99, $24.99

Product Snapshot: Zeek Bars are the picky eater protein bar with out-of-this-world flavors made specially for kids' picky palates. Not your average kids bar, Zeek Bars have 40 percent less sugar than the leading kids bar and are packed with 9g of protein to keep kids fueled longer and stronger! Available in twoflavors, Cosmic Cookie Dough and Brownie Blast Off, Zeek Bars are loved by kids and won’t leave them feeling deprived or on a sugar high. Instead, they will feel powered by protein. Founded by parents, Reid and Kassidy Pearson, in response to the rise of childhood obesity, these crave-worthy bars are made with real ingredients and formulated into soft textures specifically designed for kids!

SRP is $24.99 for 10 packs, via zeekbar.com and Amazon, or $8.99 at Whole Foods for a 4-pack.

 

 

 

 

 

 

 

 

 

The Most Nutritious Kid’s Bar on the Market

At home, after school, or on-the-go, fuel your kiddo with the picky eater protein bar!

 

About Zeek Bars

 

Kassidy Pearson, a Google employee and her husband, Reid founded Zeek Bar after working with kids for years. The couple couldn’t help but notice the extreme lack of healthy, tasty snack options on the market. They went on a mission to create a more nutritious snack bar with flavors so delicious that even the pickiest of eaters would love. After experimenting with countless ingredients in their kitchen in Mountain View, the “Picky Eater Protein Bar” was born. The couple moved Zeek Bars to a commercial kitchen in Santa Cruz and built a local, loyal customer base by sampling to thousands of kids at youth sporting events. Now they serve thousands of families all across the country. 

 

 

Zeek Bars are launching regionally in 33 Whole Foods in the Bay Area this month and are also available online at www.ZeekBar.com

KEYWORDS: protein bars

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Bakery Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    Special Reports
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Cartoon of two men driving a pink convertible car

Crumbl founders step down from company leadership

Hand holding tongs with Opopop popcorn bag over grill

Opopop aims to heat up microwave popcorn category

Sweets & Snacks Expo wins big in Las Vegas

Sweets & Snacks Expo concludes its first year in Vegas

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • 2Fit Brands expands vegan protein bar line to Common Market Co-Op specialty grocery store

    2Fit Brands expands vegan protein bar line to Common Market Co-Op specialty grocery store

    See More
  • Obvi Bar, the first cereal-flavored collagen protein bar

    Obvi Bar, the first cereal-flavored collagen protein bar

    See More
  • Once Upon a Farm launches kids' refrigerated protein bar

    Once Upon a Farm launches kids' refrigerated protein bar

    See More

Related Products

See More Products
  • The Art of the Chocolatier: From Classic Confections to Sensational Showpieces

See More Products

Events

View AllSubmit An Event
  • April 26, 2012

    Food Plant of the Future: Raising the Bar on Plant Air Quality

    On-Demand:Exclusively for thought-leaders in food and beverage processing facility management, Food Plant of the Future webinars are presented by Hixson, a leading design and engineering firm of food processing facilities in North America.
  • January 29, 2026

    Consumer Insights: Better-for-You Candy Trends and Challenges

    On-Demand Consumers are often caught between the desire for healthier options and the need to indulge. Better-for-you options can offer indulgence, but in a healthier format. This webinar will examine variables factoring into nutritionally improved candy sales, including ingredient formulation, label claims, and the role of non-traditional sweeteners.
View AllSubmit An Event
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing