Highlander Partners announces acquisition of Pretzilla
Benestar Brands, LLC ("Benestar"), a portfolio company of Highlander Partners, L.P., has announced the acquisition of Miller Baking Company, the manufacturer of Pretzilla branded soft pretzel bites and buns. Headquartered in Milwaukee, Wisconsin, Pretzilla ("the "Company") is a pioneer in fresh soft pretzel bread and today is the leading brand and manufacturer in this highly innovative, growing category.
In 2007, under the leadership of owner Brian Miller, the 97-year old Company began developing a unique "light and airy with a touch of sweetness" soft pretzel bread and in 2010, the Pretzilla brand was born. The business has since transitioned from a multi-product bakery to a specialized pretzel bread snack business and today offers a variety of soft pretzel products, including Burger Buns, Mini Buns, Sausage Buns, and Bites, distributed nationally to over 10,000 stores. The Company manufactures all products (which are non-GMO, allergen-friendly, vegan, and kosher) in its two Milwaukee-based facilities.