The latest trends in labeling for bakery and snack producers involve advances in printers, software, inks, and marking/coding technology. New systems enhance product appeal and better communicate information on food content while providing flexibility to run a wide range of product sizes and types.
The nature of the bakery and snack market poses challenges to manufacturers of labeling equipment. One of the biggest challenges is versatility, according to Michael Gerrity, technical sales and business development, Fortis Solutions Group, Virginia Beach, VA. “Companies are running more products without standardized containers, so there is a need to transfer various sizes and shapes and flip quickly between items. They often want to use the label as a tamper-evident seal and this can pose challenges for speed and efficiency.”