After a year that strained the limits of everything—including the descriptive power of adjectives like “unprecedented,” “challenging” and “disruptive”—something resembling “normal” (another term laid low by 2020’s events) seems finally to be stumbling back to life.
And as it does, it’s no stretch to conclude that when workaday routines resume, so, too, will consumers’ search for convenient on-the-go snacks—including bars, in all their diversity.