Company: Rudolph Foods
Introduced: September 2021
Suggested Retail Price: $3.99
Product Snapshot: Southern Recipe Small Batch, the authentic, handcrafted, small batch pork rind snack, is proud to once again relaunch two seasonal pork rind varieties: Cranberry Jalapeno and Apple Cinnamon. Both holiday-inspired flavors that will be available beginning this September for a limited time. Consumers can celebrate “seasons greetings with seasoned eatings” and find each holiday flavor at select retailers, wherever Southern Recipe Small Batch is currently sold. The new holiday pork rinds will be available at an SRP of $3.99 for each 3.625-ounce bag.
Southern Recipe Small Batch continues to diversify the snack aisle, serving consumers who have a need for low-carb, gluten-free, protein-packed, collagen-rich and boldly flavored alternatives to the traditional snacks on their shelves. Cranberry Jalapeno introduces a subtly sweet flavor accompanied by a gently spicy burn that brings dimension to each bite. Apple Cinnamon pairs the surprising duo of meaty pork rinds and warm cinnamon and apple notes.
“Since the first launch of our seasonal pork rind offerings, consumers have been vocal about their request to see these unique flavors back on retailer shelves. That’s why we’re excited to reintroduce our gluten-free, protein-packed, and clean ingredient holiday flavors,” shares Mark Singleton, VP of sales and marketing at Rudolph Foods. “The pork rind category is primed for innovation, and we want to continue to make it more enticing and more accessible to a broader group of consumers with the launch of our Cranberry Jalapeno and Apple Cinnamon.”
The Cranberry Jalapeno and Apple Cinnamon pork rinds from Southern Recipe Small Batch come at a time when consumers have expressed their desire to immerse themselves in the oncoming holiday season. According to a recent study Innova Marketing Insights, 75 percent of consumers "love to discover" new flavors and product innovations. Southern Recipe Small Batch will continue to deliver the small batch-made pork rinds today’s Keto and low-carb consumers demand, with their need for adventurous flavor in mind. Consumers can also find recipes incorporating the newest holiday flavors at www.SouthernRecipeSmallBatch.com.