It may be hard to imagine now—with the omicron variant laying waste to travel plans and sending us back behind masks yet again—but immunity as a wellness concern had been buzzing since long before anyone knew what SARS-CoV-2 was.
As Cashtyn Lovan, marketing manager, Cargill, Minneapolis, puts it, “Even prior to 2019, consumers were taking a more active role in their health and wellness—and because it’s easy to understand that our immune systems make a big impact on how healthy we feel, immune health has trended upward alongside the need to manage overall health and wellness.”