Macadamia consumers seek out satiety and heart healthy ingredients
As a delicious source of plant-based protein, macadamias tick a lot of boxes when it comes to how modern consumers want to eat. But research has revealed that what has traditionally been one of macadamias’ biggest barriers to consumption may in fact be one of their greatest strengths, and the Australian macadamia industry is urging brands to rethink how macadamias stack up when it comes to health.
Research carried out by Australian Macadamias with more than 6,000 consumers globally has revealed that consumers expect a wide range of benefits from food and ingredients, spanning both emotional and functional needs. Key findings revealed that more than 70% of consumers are seeking food and ingredients that deliver healthy fats to support heart health and 60% are seeking healthy fats for satiety.