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Snack ProductsNew Snack and Bakery ProductsChips

Grillo's Pickles and Utz partner to launch Classic Dill Flavored Potato Chips

Grillo's Pickles and Utz partner to launch Classic Dill Flavored Potato Chips
April 12, 2022

Company: Utz Snacks

Website: www.utzsnacks.com

Introduced: April 2022

Distribution: National

Suggested Retail Price: $2.19, $4.29

Product Snapshot: Grillo's Pickles has announced a limited-time only snack launch that gives its cult-favorite pickles a crunchier bite. Partnering with Pennsylvania's own chip brand Utz, Grillo's & Utz Dill Pickle flavored potato chips are the perfect blends of fresh, crispy, salty, and dill pickle flavor.

The Grillo's Pickles & Utz limited edition chip is the first collaboration for the duo, tackling two snack groups with a loyal and devoted following. "I would eat Utz chips and a Grillo's spear while working the pickle cart so to have two of the best snacks available collaborate is a dream come true." says Eddie Andre, Grillo's director of brand experience. "The thing about Grillo's and Utz is that you can't just have one—they're way too good! I know when Grillo's fans and pickle lovers alike try this chip they're going to go wild for it, and I have no doubt Utz fans will too."

"We are excited to work with Grillo's Pickles," said Bill Blubaugh, SVP marketing & communications, Utz Brands, Inc., "As we work to bring innovation and excitement to our brand fans, our new Utz & Grillo's Classic Dill Pickle flavored potato chips will deliver with big and bold flavor! They are crispy, crunchy, and delicious—fans will love them!"

The new Utz & Grillo's Classic Dill Pickle flavored potato chips are available in leading retailers for a limited-time-only. They are available in 2.625 oz On-the-Go and 7.75 oz Take-Home sizes and come with suggested retail prices of $2.19 and $4.29, respectively. For more information about Grillo's, visit www.GrillosPickles.com or on Instagram at @GrillosPickles.

KEYWORDS: Grillo's pickle flavor Utz

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