The idea of "better for you" encompasses much of what consumers desire today in many of their snacks and baked goods: clean label, non-GMO, natural and—at its core—solid nutrition to make those foods a healthy part of their daily diet.
The current plant-based protein trend is directly in line with public health findings, including recommendations to increase intake of nuts to improve overall diet quality. Nuts and seeds contribute dietary nutrition, as well as adding flavor, visual interest and texture to snacks and baked goods.
I have a former boss who used to say that whatever food a consumer liked, chances are they would like it even more if it were topped with cheese. Considering all of its dairy splendor, it’s no wonder that cheese is big business.