Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!

Quality beats quantity every time

Editorial Intern Martin Kim considers giving up candy for Lent.

By Martin Kim
March 7, 2012

Martin KimWhen I was younger, the limit to how much candy I could eat was simply how much I could keep in my little stomach. Don’t worry, my parents were very careful never to let me get to that point — but that didn’t stop me from trying. Every Halloween I’d sneak away with a bag of candy only to be caught and thoroughly castigated by my watchful parents.

I couldn’t help but remember those times as I contemplated what to give up for Lent this year. A vice that this wonderful internship has only accentuated is my love of candy — I literally eat chocolate for breakfast these days. My initial thought was that I could give up candy, but that quickly proved impractical. Rule one of any kind of lifestyle change is to remove all temptation — an impossibility when candy is sometimes more available than water in my office.

So, then I decided on eating less candy. Of course, the day after I made this decision, my editor, Crystal Lindell, came back from a conference with a shoebox filled with chocolate and other confections. She presented it to me with her trademark cheer and told me to enjoy. How could I disobey a command from my editor? The resulting feast was catastrophic.

I learned something from this little adventure, however. When indulging in “premium” or “gourmet” candy, I tended to consume less. Part of this had to do with simple quantity — there was less of the “premium” stuff, and I tended to want to save some for later. But part of it also had to do with the sense of waste in gobbling up the higher-end confections. It would be like eating quality sushi without chewing or otherwise allowing the senses to engage with the food. I find myself lingering over a nice piece of chocolate like others languidly savor wine. The result is a lot less candy consumed — and a lot happier stomach.

Don’t get me wrong — I’m not bashing the “regular” candies of the world. I enjoy a good packet of Skittles probably almost as much as Marshawn Lynch (see the news story on the Skittles-loving football player here) — I’m just saying that if I had a lifetime supply of SkittlesI’d probably need a refill every two days. If I surrounded myself in “high-end” candy, however, I’d probably be able to make it a week before I needed more.

Perhaps that is the secret to me making it through this Lenten season though. If I can’t avoid candy (and who would want to), I’ll surround myself with a certain kind of candy, so that I won’t gorge too much. Of course that means cutting back on other kinds of confections, which is a shame. Maybe I’ll just give up vegetables instead.

KEYWORDS: artisan chocolate halloween

Share This Story

Editorial Intern
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Hand holding tongs with Opopop popcorn bag over grill

Opopop aims to heat up microwave popcorn category

Hershey showcases its new strategies at Sweets & Snacks Expo

Hershey showcases new strategies, candy

hard candy generic

Hard candy evolves beyond traditional sweetness

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

June 23, 2026

Better Bread: Smarter Formulation

BFY bill while still delivering the taste, texture, and other attributes that consumers aren’t so willing to compromise on. In this focused presentation, an expert from a leading producer will discuss their experiences and perspectives on ways to craft recipes that hit all the marks.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing