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Galaxy uses CGI of Audrey Hepburn in latest ad

Spot also features footage of actress filmed in Italy.

By Crystal Lindell
February 27, 2013

Galaxy Chocolate’s Facebook post linking to its latest advertisement reads, “Just for you, here's our brand new Galaxy advert, featuring a very special Galaxy girl.”

The Galaxy girl they’re referring to? A resurrected Audrey Hepburn, who died in 1993. NBCNews.com reports Hepubrn’s likeness was created with a combination of footage shot on the Amalfi Coast in Italy and computer-generated imagery (CGI) animation of the actress.

The commercial for the candy, which is owned by Mars, opens with the song Moon River (which Hepburn sang in 1961’s Breakfast at Tiffany’s), and a shot of the mountain side. The camera then zooms in to show a bus stuck on the road behind a tipped fruit cart.

Hepburn, as passenger on the bus, peaks in her purse to see a Galaxy chocolate bar, then out her window at a man in a convertable who invites her to join him. She hops off the bus, into the back seat of the man’s car and pops a piece of the Galaxy chocolate bar in her mouth as they ride off into the distance.

Hepburn’s sons, Sean Ferrer and Luca Dotti, have control of her estate and issued a statement in support of the ad.

However, the spot has garnered some criticism. On the Galaxy Facebook page, the comments were mixed. While Mark Graham writes, “I saw it last night on TV. Really well done,” others weren’t so excited about the spot.

Katie-Ellen Freeland says, “I absolutely hate this ad!! They've obviously got a look-a-like and also kind of computerised her on-top! Found this ad really disturbing, which is a shame as I love Audrey Hepburn and Galaxy!!

 And Tracy Noodle Lockyer says, “One of the worst adverts ever, it’s just creepy and I’m pretty sure she wouldn’t like this advert at all.”

KEYWORDS: Mars

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Crystal lindell sept 2020 002 author
Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.

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