CAULIPOWER, a frozen snack brand that produces a range of gluten-free, clean-label products with cauliflower-based recipes, is a brand that has grown significantly, thanks in large part to its success in connecting with consumers on the hunt for better-for-you options. Now, the company is looking to spread the word that its range of products offers great taste, in addition to healthy options.
To learn more about CAULIPOWER’s efforts to reach consumers looking for products that fit in with a number of consumer trends without sacrificing taste, Snack Food & Wholesale Bakery connected with Gail Becker. The CAULIPOWER founder shares how the company started, how it’s grown since its beginnings, and a creative marketing campaign out to convince shoppers that they and the company’s products are a match made in heaven.