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Industry NewsSweet Goods

Krispy Kreme brings Pumpkin Spice doughnut back for April Fools’ Day

The seasonal bakery treat will return at the chain for real this year on April 1–2 only.

Krispy Kreme brings Pumpkin Spice doughnut back for April Fools’ Day

Courtesy of Krispy Kreme

March 30, 2023

Doughnut fans may be pleased to learn they can “fall” for this promotion because it’s not a joke. Krispy Kreme is spicing up April Fools’ by returning its fall-favorite Pumpkin Spice Original Glazed Doughnut just a bit early: for two days only, Saturday and Sunday, April 1–2.

“It’s Pumpkin Spice season! Hurry in for our Pumpkin Spice Original Glazed Doughnuts at Krispy Kreme. Kidding not kidding,” says Krispy Kreme Global Chief Brand Officer Dave Skena.

The Pumpkin Spice Original Glazed Doughnut will be available Saturday and Sunday at participating Krispy Kreme shops across the U.S. in-shop and for pickup or delivery via Krispy Kreme’s app and website while supplies last.

KEYWORDS: April Fools' Day doughnuts Krispy Kreme promotion pumpkin spice

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    LifeSpice Ingredients is an innovator, developer and manufacturer of proprietary spice blends for the food industry. The LifeSpice Team is a student of the marketplace. We are constantly studying consumer health and taste trends to discover the future flavors and products of our industry. We look to build intimate and long lasting relationships with our customer partners, with the goal of creating shared success. These intimate relationships allow LifeSpice to better anticipate our customers’ opportunities.
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