Company: Krispy Kreme
Website: www.krispykreme.com
Introduced: October 2017
Distribution: National
Suggested Retail Price: Varies
Product Snapshot: Krispy Kreme Doughnuts is bringing back its popular fall treat, the Pumpkin Spice Original Glazed doughnut, for a limited time in October, answering customers’ calls for more opportunities to enjoy this delicious fall indulgence.
On the first three Fridays of the month—Oct. 6, 13 and 20—the Pumpkin Spice Original Glazed doughnut will be available at participating Krispy Kreme shops after 6 p.m. only for “Friday Night Spice.” Then, on Thursday, Oct. 26, customers can enjoy the Pumpkin Spice Original Glazed doughnut all day in celebration of National Pumpkin Day.
“Our guests were so enthusiastic about the Pumpkin Spice Original Glazed doughnut when we first brought it back for one day last month. But their enthusiasm on social media and at our shops has only intensified since then, so we’re pleased to bring it back – again,” said Jackie Woodward, chief marketing officer of Krispy Kreme Doughnuts.
The Pumpkin Spice Original Glazed doughnut is the same Original Glazed doughnut that Krispy Kreme customers know and love, but with a hint of cinnamon and pumpkin spice flavor, transforming the classic into the perfect fall treat. To find a participating shop in the U.S. or Canada, visit www.krispykreme.com/pumpkinspiceog.
Consumers can celebrate the return of the Pumpkin Spice Original Glazed doughnut by using the hashtag #PumpkinSpiceOG and tagging @krispykreme.
