Arcadia Biosciences breaks into breakfast category with Pancake & Waffle Mixes, Single-Serve Quikcakes
The pancake mixes are made with Arcadia's proprietary wheat grain, which is higher in fiber and protein vs. traditional wheat.
Arcadia Biosciences, Inc. announced it is expanding its better-for-you, fiber-forward brand, GoodWheat, into a new consumer category with the upcoming launch of GoodWheat Quikcakes and GoodWheat Pancake & Waffle Mixes.
Launching just in time for back-to-school, the new pancake mixes are made with simple ingredients and Arcadia’s proprietary wheat grain, which is naturally higher in fiber and protein than traditional wheat. GoodWheat Quikcakes, an innovative single-serve instant pancake, will be available in three flavors—Buttermilk, Chocolate Chocolate Chip, and Confetti—and GoodWheat multi-serve Pancake & Waffle Mixes will be available in three classic varieties for the whole family, including Buttermilk, Chocolate Chocolate Chip, and Apple Cinnamon.
“Pancakes are a beloved classic in every household and represent a $850M category, with better-for-you nutrition and protein-forward options seeing the highest rates of growth,” said Stan Jacot, president and CEO of Arcadia Biosciences. “However, many consumers— especially kids—don’t like the taste or texture of current better-for-you options. GoodWheat’s new instant Quikcakes and Pancake and Waffle Mixes deliver the delicious taste and fluffy texture everyone loves about pancakes with significantly more fiber and protein than traditional offerings. We’re excited to expand the GoodWheat portfolio with favorites that deliver the nutritional benefits we need in foods the whole family craves, from breakfast to dinner.”
GoodWheat launched in 2022 with five high-fiber varieties of pasta, to help address a critical nutrition deficiency facing the majority of Americans through some of our favorite foods. While fiber is a critical macronutrient with many health benefits—including digestive health, cardiovascular health, weight management, regulated blood sugar, and increased satiety—research shows that 90% of Americans don’t meet the recommended daily intake of fiber (25g for women and children and 38g for men). The brand’s new Quikcakes and Pancake & Waffle Mixes deliver 32-44% of the daily fiber requirement for women and 20-28% of the daily requirement for men in each serving. Additional product details and retail availability include:
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GoodWheat Quikcakes – A convenient single-serve option for busy mornings. Just pour one packet into a bowl, add water, and microwave for 90 seconds. Quikcakes have 11x the fiber of traditional single-serve pancake mixes (11g) and 7 grams of protein per serving. Sold in 10-oz. cartons with five individual 2-oz. sachets per carton.
- Three flavors: Buttermilk, Chocolate Chocolate Chip, and Confetti
- Launching on Amazon on August 1, and rolling out in stores regionally, including select Meijer stores beginning this August
- SRP $5.99-$6.49 per box; four-pack on Amazon $29.96.
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GoodWheat Pancake & Waffle Mix – Just add water to make stacks of light and fluffy better-for-you pancakes or waffles for the whole family. Sold in a resealable, multi-serve pouch, each serving delivers 8x the fiber of traditional pancake mix (8g) with 5 grams of protein.
- Three flavors: Buttermilk, Chocolate Chocolate Chip, and Apple Cinnamon
- Launching at Giant Food Company and Giant Eagle in August and September respectively
- SRP $5.49-$5.99 per pouch
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