PureCircle Clean Taste Solutions can provide clean-tasting sweetness across several categories including beverages, dairy, tea, coffee, sports nutrition, bakery, confectionery, savory, sauces, and dressings. PureCircle by Ingredion has the broadest portfolio of stevia sweeteners. These new solutions utilise more of the stevia plant for increased performance and cost in use.

“It is widely acknowledged Reb M is the best tasting glycoside on the market, but what we’ve seen is there is no one universal stevia solution across food and beverage categories,” Yates continued. “These stevia solutions go one step further by harnessing more of the synergies between molecules in the stevia leaf, including Reb M, to create the best possible taste outcome for specific applications for up to 100% sugar reduction.”

There have been significant advancements in stevia sweeteners in recent years to improve taste performance, sustainability and availability of rare stevia molecules. PureCircle is the world’s leading producer and innovator of stevia ingredients, and is the only stevia supplier to offer all of the major stevia production technologies.

Last year the company published a peer-reviewed lifecycle assessment, which demonstrated the sustainability advantages of stevia when compared to other sweeteners like sugar on a sweetness equivalence basis.